Virat Kohli, a widely celebrated modern cricket player, achieved a significant milestone by becoming the first batsman to hit 50 centuries in international ODI cricket during the ICC World Cup 2023. Beyond his remarkable on-field performance, the 35-year-old cricketer is recognised for his business savvy and wise investments. In this article, we’ll explore Kohli’s investments in different start-ups, contributing to his net worth crossing Rs 1000 crore. Now, let’s examine seven businesses where Kohli has applied his financial skills.
7 well-known brands where Virat Kohli invested his money
1. Chisel Fitness
In 2015, Virat Kohli teamed up with Chisel Fitness and CSE (Cornerstone Sport & Entertainment) to create a chain of gyms and fitness centres throughout India. As per a report from Business Insider India, the former Indian captain has put around Rs 90 crore into this venture.
2. Blue Tribe
As per a report from CNBC TV18, Virat Kohli and Anushka Sharma put money into the Indian plant-based meat startup Blue Tribe before investing in Rage Coffee, although the exact amount remains undisclosed.
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3. Rage Coffee
Rage Coffee, an Indian coffee brand, has emerged as a prominent choice with more than 2500 stores nationwide, rivaling major brands like Starbucks and Nescafe. As per an Economic Times report, Virat Kohli invested an undisclosed amount in this Delhi-based FMCG brand in 2022. Before Kohli’s contribution, the brand had secured $5 million in Series A funding, with Sixth Sense Ventures leading the way, as stated in the report.
4. Hyperice
In 2021, Virat Kohli became an investor and brand ambassador for the global wellness brand Hyperice, joining the ranks of international stars like Erling Haaland, Ja Morant, Naomi Osaka and Rickie Fowler. The specifics of the financial arrangement were not revealed by either party, as reported by Times of India.
5. Digital Insurance
In 2020, Virat Kohli and Anushka Sharma put a combined sum of Rs. 2.2 crore into Digital Insurance, a startup owned by Canadian billionaire Prem Watsa, as per an Economic Times report. This startup secured $84 million in funds and achieved a valuation of $870 million within a span of three years.
6. Galactus Funware Technology Pvt Ltd
In 2019, Indian cricketer Virat Kohli invested in a Bengaluru startup known as Galactus Funware Technology Pvt Ltd. According to a DNA report, Kohli engaged in a 10-year deal with the startup, which owns the online gaming platform Mobile Premier League (MPL). MPL was later designated as the official kit sponsor and merchandise partner for the Indian Cricket team in 2020.
7. Universal Sportsbiz Pvt Ltd
Zee News reported that Virat Kohli put his money into Universal Sportsbiz Pvt Ltd, a fashion startup backed by Sachin Tendulkar. In 2020, the 35-year-old cricketer invested Rs 19.3 crore in the venture.
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