Discover the mastermind behind Virat Kohli’s success – a collaborator for over a decade, steering his brand image to new heights and sealing a whopping Rs 100 crore deal. This unsung hero’s strategic prowess and dedication have played a pivotal role in shaping Kohli’s trajectory, making him not just a cricket sensation but a lucrative brand. Get ready to delve into the behind-the-scenes journey of this dynamic partnership and unravel the secrets that propelled Kohli into the realms of both athletic and financial triumph.
Virat Kohli ‘s success unveiled
Just one day after India’s defeat in the World Cup 2023 final against Australia, there are reports that the longtime partnership between Indian cricketer Virat Kohli and his manager, Bunty Sajdeh has ended. Yet the cause behind the separation is still a mystery.
Reports suggest that Kohli is gearing up to launch his own company. Bunty Sajdeh, the CEO and founder of the talent management firm Cornerstone, is currently in the spotlight. Kohli joined Cornerstone over a decade ago, and until recently, he has been part of the company. However, the big question arises: who is Bunty Sajdeh? Well-known not just in sports circles but also among Bollywood stars, Sajdeh is more than just a manager – he’s recognized as a close friend of Kohli, often seen accompanying him at major cricket events.
Who is Bunty?
Bunty finished school in Mumbai and went on to study at Bond University in Australia and HR College of Commerce and Economics in Mumbai. His career kicked off as a talent acquisition advisor at Percept Entertainment.
Teaming up, the duo scored major deals, including a whopping Rs 100-crore agreement with Puma. In 2020, Karan Johar’s Dharma Productions teamed up with Cornerstone, giving birth to Dharma Cornerstone Agency (DCA). Despite this, the cricketer’s tie-up with Cornerstone remained separate from the joint venture.
Notably, Bunty has family ties with Team India – his sister is married to a renowned Indian cricketer and also worked as a sports manager at Cornerstone.