When Shaadi.com posted on Instagram about ‘space’ in a relationship, it unexpectedly became a platform for communication between two strangers. Their swift interaction gained widespread attention and quickly went viral, prompting CEO Anupam Mittal to join in with a witty comment.
The sequence of events commenced when Shaadi.com posted about ‘space’ on Instagram, accompanied by a caption that stated, “If you get it you get it.” Within the post, they humorously presented a joke about “Wife maths,” highlighting the desire for space after a disagreement yet also craving a comforting hug (“jaddu ki jhappi”).
The space comment on shadi.com by Anupam Mittal
An Instagram user with the handle __.nishika engaged with the post by commenting, “Agar usko ‘space’ ka importance pata hai toh meri taraf se haan hai.” (If he understands the importance of ‘space,’ then it’s a yes from me). While her comment garnered multiple responses, she specifically noticed a reply from shreyanshpandey.
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Responding to __.nishika’s comment, shreyanshpandey humorously stated, “Haan ma’am bilkul important hai, after all, keyboard ka sabse bada button hai.” (Yes ma’am, it’s absolutely important, after all, it’s the biggest button on the keyboard).
In response, __.nishika playfully said, “Hahaha, you’re cute.” The online exchange continued with shreyanshpandey adding, “Mummy bahu milgayi hai, shaadi.com profile delete kar raha hu.” (Mom, I’ve found my bride, deleting Shaadi.com profile). This clever reply prompted ___.nishika to respond with a simple, “Check DM.”
Anupam Mittal reacts to the conversation
As anticipated, this delightful conversation sparked discussions among people, with numerous individuals leaving comments on the post. When it comes in the knowledge of Anupam Mittal. CEO Anupam Mittal also chimed in, commenting, “@shaadi.com, kya ho raha hai insta par? Dhandha bandh karwaoge kya?” (@shaadi.com, what’s happening on Insta? Are you planning to shut down the business?).
Netizens reaction
Netizens showed their keen interest in the conversation, with one expressing, “We are so invested that we’re eagerly awaiting whether a DM came or not,” and another humorously suggesting a potential downturn in stocks for Bumble and Tinder.
Amid the banter, Shaadi.com acknowledged the entertaining exchange with another post, stating, “Sometimes, matches are made by a higher power and sometimes in the comment section.”
Yeh kya ho raha hai @shaadidotcom – dhanda bandh karwaoge kya? 🤦🏻♂️ https://t.co/kcNoTzh2ZS
— Anupam Mittal (@AnupamMittal) November 28, 2023
To The Internet
Simultaneously, they shared a letter addressed to “The internet.”
“When we witnessed two individuals engaging in our comments section, we smiled, laughed, and even inquired, ‘Any updates?’ We contemplated various gestures for them. However, the most meaningful gift we can offer is respecting their connection and allowing them the space they enjoyed. Let’s continue to support and celebrate them while safeguarding their privacy. Avoid inundating their DMs and checking in with them. While we don’t have an update for you, with over 20 years of matchmaking experience, we can assert one thing: many relationships flourish when provided with a bit of space,” reads a segment of the message.
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