From ‘Aayein’ to ‘Moye Moye’, Google reveals top memes searched in 2023

From 'Aayein' to 'Moye Moye', Google reveals top memes searched in 2023

Stroll down the laughter lane as Google spills the beans on the top memes that had everyone giggling in 2023 – from the infectious ‘Aayein’ to the playful ‘Moye Moye.’ These memes not only brought joy but also became part of our digital culture. Let’s have a look into the world of internet humor together, reminiscing about the memes that brought smiles and laughter to screens all around!

Just like in previous years, Google has unveiled its ‘Year in Search 2023’ list, summarizing the most significant search trends on Google throughout the year. The list encompasses various categories such as people, films, news events, and more, both globally and country-specific. In the Indian context, the tech giant disclosed the most widely searched memes that brought laughter to Indians. From Moye Moye to Bhupendra Jogi, here is a compilation of the memes that garnered the most searches in India this year.


Throughout the year, this meme has brought laughter to everyone and is commonly employed to convey the classic ‘what?’ moment. The meme originated from an interview with Aditya Kumar, a sixth-grade student from Bihar. In the interview, when the reporter inquired about his favorite subject, Kumar responded with ‘ayein.’ When the reporter repeated the question, Aditya amusingly answered with ‘Baigan.’ The meme gained immense popularity and was most searched in Delhi, followed by Chhattisgarh, Jharkhand, Madhya Pradesh, and Odisha.


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Bhupendra Jogi

Earning the accolade of India’s most searched meme in 2023, Bhupendra Jogi took the Internet by storm in October and November. The origin of this meme dates back to November 2018 when a journalist encountered a man asserting that the roads in Madhya Pradesh surpassed those in America.

During the interview, the journalist inquired about the places the man had visited in the US, and instead of answering, the man humorously stated his own name. This amusing exchange gave rise to a viral meme that continues to resonate with netizens. In anticipation of the election in Madhya Pradesh, former Chief Minister Shivraj Singh Chouhan recreated this viral reel alongside Bhupendra Jogi.

Just looking Like a Wow memes!!!

The phrase “So beautiful, so elegant…” needs no introduction, as Jasmeen Kaur’s distinctive expression about a salwar suit has taken the internet by storm. The viral trend, known as ‘just looking like a wow,’ has garnered widespread attention, with celebrities, politicians, and musicians joining in to create reels using the viral audio. Many have incorporated the popular phrase as captions for their photos and videos. The meme reached its peak in popularity during October and November of this year and was most searched in Tripura, followed by Nagaland, Meghalaya, Odisha, and Jharkhand.

The video features Jasmeen Kaur using the phrase ‘just looking like a wow’ while describing a yellow salwar suit.

Moye Moye…

If you’ve caught yourself humming ‘Moye Moye’ lately, you’re not alone. This meme has been steadily gaining momentum over the past few months and shows no signs of slowing down. Videos featuring this meme depict people reacting to various situations while performing the ‘Moye Moye’ dance.

The origin of the meme lies in the chorus of the song “Džanum” by Serbian singer-songwriter Teya Dora. In the song, Dora sings “Moye More,” but it has been mistakenly interpreted as ‘Moye Moye.’ Interestingly, unlike the comedic reels that went viral, the song itself delves into themes of longing, pain, and rejection.

Uorfi Javed and Dolly Singh recently joined the Moye Moye trend, and predictably, it has become a viral sensation.


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Aukat Dikha Di

This online meme has generated significant buzz, humorously portraying one’s genuine abilities or status. The meme stems from a video in the Tamil movie Aayitha Ezhuthu, showcasing a scene where Suriya’s character enters parliament and is welcomed by Bharathiraja’s character. Suriya responds with a smile and places a hand on his shoulder.


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A post shared by Radhe Mohan 🗿 (@badmosh.memer69)

‘Only in Ohio’ memes

A growing trend revolves around attaching the phrase “Only in Ohio” to mysterious images and videos. Stemming from a 2016 joke about a bus announcement stating “Ohio will be eliminated,” this meme has gained popularity. Individuals now share peculiar photos and videos, adding captions such as “only in Ohio” or “can’t even, in Ohio,” implying a perception of Ohio as a state where unusual and eerie events occur.

‘The Boys’ memes

The Boys meme has seamlessly integrated the world of superheroes into meme culture, shedding light on the more humorous aspects of heroism. Enthusiasts of “The Boys” crafted reels and memes portraying a collection of boys in different poses and scenarios. This meme is frequently utilized to depict a group of friends or individuals engaged in mischievous activities.


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‘The Elvish Bhai’ memes

The Elvish Bhai meme has brought a surreal sense of humor to the meme landscape. Currently, a man is becoming an internet sensation for commenting on Elvish Yadav, the YouTuber and winner of Bigg Boss OTT season 2. You may be acquainted with the guy’s video. The statement “Arrey Elvish bhai key aagey” is causing a considerable buzz across various social media platforms, including Instagram, Twitter, Facebook, and Reddit.

‘The Waffle House Has Found Its New Host’

The meme ‘The Waffle House Has Found Its New Host’ is a playful attempt to inject some novelty. There’s no intricate meaning here – YouTuber Jonny RaZer playfully introduced it and shared it across social media. Like many fleeting memes, it’s anticipated to diminish swiftly, offering nothing more than a light-hearted and whimsical phrase.


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‘Smurf Cat’

The Smurf Cat meme swiftly captured the hearts of internet users with its endearing and humorous portrayal of feline antics. Featuring a cat painted in blue to resemble a Smurf, the meme skillfully fused the charm of cats with unexpected pop culture references. For those unfamiliar, the creature takes on the appearance of a miniature blue Smurf with cat facial features, donning a mushroom as a hat. The image portrays the creature casually walking down a tree with a deceased snail. The distinct black-beaded eyes of the blue cat are easily identifiable in the comments sections of various platforms.


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